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Free Google Business Profile Audit Tool

Score your Google Business Profile across 15 key factors and see exactly what's missing.

Is your Google Business Profile claimed and verified?

Do you have a primary category selected?

Do you have 2+ secondary categories selected?

Does your business description use keywords customers search for?

Do you have 10+ real photos on your profile?

Were any photos added in the last 90 days?

Are your business hours accurate and up to date?

Have you published a Google Post in the last 30 days?

Is your Q&A section filled with at least 5 questions?

Are all applicable attributes filled in (accessibility, payments, etc.)?

Do you respond to reviews within 48 hours?

Do you have 20+ Google reviews?

Were any reviews received in the last 30 days?

Is your service area correctly configured?

Do you have a website link on your profile?

Why This Matters

Google decides who shows up in the local 3-pack partly based on how complete and active a profile is. A business with a half-filled-out profile can lose that spot to a competitor down the street who simply took the time to fill in every field, post regularly, and add real photos. This GBP audit checklist shows you what's missing.

How is my GBP score calculated?

Your score is based on your answers to 15 questions covering the parts of your profile that influence local visibility, including categories, photos, hours, description completeness, and posting activity. Each answer adds or subtracts points to give you a clear overall score.

How accurate is this free Google Business Profile audit tool?

It's accurate for what it measures — the visible, checkable parts of your profile. It won't see internal Google ranking signals only Google has access to, but it will catch the common gaps that hurt real businesses every day.

Do I need to sign up to use it?

No. This tool is completely free with no signup, no email required, and no account to create. Answer the questions and get your score immediately.

What should I do with my results?

Start with whatever scored lowest — that's usually the fastest win. If your description or photos are missing, fill those in first, since they're quick fixes with real impact.

How is this different from paying for a full audit?

This tool checks what's visible and fixable in minutes. A paid audit goes deeper into technical ranking factors, competitor comparisons, and a full strategy.

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